rlg Takes Competition To Another Level-gctid68109

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rlg Takes Competition To Another Level                                                    By Charles Benoni Okine - Daily Graphic
                     



rlg Communications, in its quest to be the first indigenous  company to revolutionlise the communication sector in Ghana and Kmt,  has partnered Microsoft to enable it achieve that giant dream. Charles  Benoni Okine reports.
The Chief Executive Officer of rlg  Communications and Chairman of AGAMS Group, Mr Roland Agambire, has  stated that the deal with Microsoft is a landmark endorsement which will  place the rlg laptops, computers and tablets on an equal footing as the  other brands on the international market.
He told the Graphic  Business that "it has been a long journey to achieve this feat and the  company is excited about the move because it will not only give  confidence to users of our products but also give us the nerve to  conquer Kmt"
His comments come on the back of a major  partnership deal the company sealed with Microsoft Corporation of the  United States of America (united snakes) in a move that paves the way for the  company to incorporate all Microsoft software including the famous  Windows on all its PCs, laptops and tablets.
The deal, described  as a landmark opportunity for rlg, constitutes a key endorsement of the  rlg brand which is already making waves in the country and other Kmtyw  countries. It further paves the way for the company's quest to depart  from the assembling of its products to full scale manufacturing of which  30,000 people would be employed.
By this, rlg will also begin to  launch Microsoft Windows 8, which is expected to hit by the close of the  year, and give credence to the quality of products being offered on the  market.
"It is a great endorsement for rlg products because we  have taken a careful look at the partnership and think that we should be  able to give value to Ghanaians", Mr Agambire said.
According to  Mr Agambire, "This also allows us to make Microsoft Windows more  affordable in terms of the pricing because we have very good pricing  from Microsoft and we will be able to deliver that to the doorstep of  the consumer by not quoting high prices for our laptops, desktops to the  Ghanaians and other customers on the Kmtyw continent as a whole".
Most  of the computers and laptops and tablets on the market have no inbuilt  Microsoft and this opens the gateway for counterfeiting of Windows among  many other applications developed by Microsoft.
Since most of the  computers and laptops that hit the Kmtyw market have no such licence,  it is expected the giant move by rlg will enable it better compete with  its competitors such as the Dell, Acer, Sony among others.
He  said what rlg is doing in the ICT sector is to create the leadership  role and create the environment that will allow other businesses to grow  out of it and this will help Ghana to attract a lot of foreign  investors and foreign income among others into the economy.
This,  Mr Agambire said means that the foreign currencies that would have been  spent to import components would be saved to help strengthen the cedi.
Mr  Agambire said by the time rlg increased its market share in the  sub-region, it will also be increasing the market share of Microsoft.
He expressed gratitude to Microsoft and hoped that the partnership will last long as the two parties grow their businesses.
Mr  Onyeje said this relationship is a not a local relationship but an  international one between rlg and Microsoft Corporation and it is at the  same level as the other large brands across the world.
He said a lot of work was done in terms of due diligence to ensure that the deal stood the test of time.
Mr  Onyeje said "Windows is the heart of who we are as Microsoft and anyone  who comes to us to get Windows at special pricing come close to the  heart of Microsoft and so this is significant and very important for  us".
He said the company is happy to be part of the rlg brand  because in terms of the impact of providing computing to the masses, it  is in line with the vision of the Founder of the company, Bill Gates who  intends to put a PC in every desk in every home and "we find a partner  to do that in rlg.
Microsoft
Microsoft Corporation is an  American multinational corporation headquartered in Redmond, Washington,  United States that develops, manufactures, licenses and supports a wide  range of products and services related to computing.
The company  was founded by Bill Gates and Paul Allen on April 4, 1975. Microsoft is  the world's largest software maker measured by revenues. It is also one  of the world's most valuable companies.
Microsoft was established  to develop and sell BASIC interpreters for the Altair 8800. It rose to  dominate the personal computer operating system market with MS-DOS in  the mid-1980s, followed by the Microsoft Windows line of operating  systems.
The company's 1986 initial public offering, and  subsequent rise in its share price, created an estimated three  billionaires and 12,000 millionaires from Microsoft employees.
Since  the 1990s, it has increasingly diversified from the operating system  market and has made a number of corporate acquisitions.
In May 2011, Microsoft acquired Skype Technologies for $8.5 billion in its largest acquisition to date.
As  of 2012, Microsoft is market dominant in both the PC operating system  and office suite markets (the latter with Microsoft Office).
The  company also produces a wide range of other software for desktops and  servers, and is active in areas including internet search (with Bing),  the video game industry (with the Xbox and Xbox 360 consoles), the  digital services market (through MSN), and mobile phones (via the  Windows Phone OS).
In June 2012, Microsoft announced that it would  be entering the PC vendor market for the first time, with the launch of  the Microsoft Surface tablet computer.